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Why Search Engine Algorithms Change and How to Capitalize on the Changes

How Google paved the way for UX-based algorithm changes.In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.

Decorative Concrete Hall of Fame 2016

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

How Reading the Specifications Can Help Your Wallet

Increase profits by reading specifications.The specification is the best protection that you have, other than the contract itself, to keep from getting taken advantage of by the customer. If you know the specifications forward and backward you are in excellent shape if any conflict arises.

What's New for Today's Decorative Concrete Industry

Drainage structure installed in DenverSpreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.

Beat the Heat with Evaporation Retarders

Doug Carlton using evaporation retarder on a concrete slabWinning the battle with Mother Nature becomes a little challenging when the weather heats up. This is also the same time our services are in highest demand. There are ways to combat the heat and the challenges it creates, but few are profitable.

Making Safety a Priority on the Job Site

So, it was with great anticipation that I packed up my 2001 Ford Escape, promised my kids I'd bring them back something cool (concrete Star Wars figures courtesy of Blueconcrete) and headed to the 2015 Concrete Decor Show in Indianapolis to take part in some very hands-on workshops.For years I’ve enjoyed learning from the pages of Concrete Decor. The pictures of amazing design and craftsmanship, detailed techniques, new products and sound advice on how to improve business have all helped me stay connected to the decorative concrete industry.

Sustainable Construction Techniques Earning LEED

Simple decisions you make and little things your workers do, such as protecting the existing landscape, recycling or reusing materials, and choosing the right materials, can impact the site and the building for years to comeSustainable design is a big part of what makes a building green - especially in terms of earning LEED points - but sustainable construction techniques can add a few points and can also prove to an owner or designer that your company is serious about the issue.

Two Reasons Concrete Artisans Struggle in Business

How to say no.Our industry of decorative concrete is full of amazing and talented artists who have taken our trade to a level I truly never thought I would see in my lifetime. Every issue of this magazine is proof of it. But.

Contractor Gives Tips On Different Ways To Manage Your Customer's Expectations

make a concrete sample board -As a former contractor, manufacturer and now basically an owner's representative on most projects, I'd like to share a relatively simple formula that will handle this issue for 90 percent of your projects.As a former contractor, manufacturer and now basically an owner’s representative on most projects, I’d like to share a relatively simple formula that will handle this issue for 90 percent of your projects.

Reaching your Business Goals

As a business leader, your primary objective is to see through the fog and identify where you want your company to go. I like to use a vision point that is three years away.Reaching the "summit" for your business takes forethought and daily attention.

Two Money-Making Alternatives for Polishing Contractors

Dollar bills lying on top of each other.As business owners, as soon as we open our eyes each day, we begin to think and search. Where are we going to find more work for our crews? Besides the usual options of bidding on new construction projects, refurbishing old polish jobs or removing epoxy coatings, there must be other ways to make money with our equipment and skills.

Decorative Concrete Booms Across the Atlantic

Colored concrete medusa sculpture vertical placement on wallThe interest for decorative concrete is reaching new heights all over the world, and with this comes a need for education and training. Many countries are looking to the United States for products, information and support.

5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

Hashtags: What They Are and How to Use Them Effectively

Hashtags: What They Are and How to Use Them EffectivelyDo you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.

Cement Has Now Been Successfully Reinforced Using Plastic Waste

plastic-reinforced concreteResearchers have successfully reinforced concrete with plastic waste, paving way for the first large-scale sustainable construction practice.

Understanding the Importance of Image Resolution In Photography

blurry image of concreteConcrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.

The Complete Decorative Concrete Contractor

The colors were stains and tinted sealers from Increte, and metal inlay was used on the perimeter.Five veteran contractors and artisans provide insight by explaining where their decorative concrete journeys began, how their skill sets grew and how diversification has affected their careers.

How Did the Extreme Winter Affect Exterior Decorative Concrete?

Affects of extreme winter weather on decorative concreteLarge parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.

L. M. Scofield Co.'s 2014 Decorative Concrete Awards

turtle stained into concreteThe sixth annual Decorative Concrete Awards were announced recently by sponsor L. M. Scofield Co. The contest honors contractors and designers who use Scofield decorative concrete materials.

This year, for the first time, the contest was divided into six categories.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

The Science of Setting the Right Price for Your Services

A line graph showing cost vs productionThere’s a lot riding on your price. It’s a reflection of your brand value and the perceived quality of your work. Customers will even use heuristics to determine if your price per square foot is consistent with what they would expect to gain from hiring you.

Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

When Downtime Must Be Minimal, Polyaspartics are Paramount to the Job

When fire stations are upgraded, contractors must complete improvements while minimally disrupting operations and firefighters' access to equipment. Oftentimes, the return-to-service window of products used is paramount to completing this task, especially when coating and sealing concrete apparatus bays.When fire stations are upgraded, contractors must complete improvements while minimally disrupting operations and firefighters’ access to equipment. Oftentimes, the return-to-service window of products used is paramount to completing this task, especially when coating and sealing concrete apparatus bays.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

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