Main Menu
  Sponsored Content

Business & Technology

 Water-based Sealers  OSHA  Fiber Optics
 UV Cured Coatings  Marketing  WOC
 Color Hardeners  Photography
newsletter link
Concrete Industry Offers Lucrative Career Path for Women

Concrete industry offers lucrative career path for womenWomen CEOs of concrete companies are smashing glass ceilings and bucking trends that have emerged for women in other nontraditional occupations. While women CEOs only comprise 2 percent in the basic and infrastructure sectors according to World Economic Forum and Bureau of Labor Statistics data.

Contractors Should Have a Resource Network in Place

Unrepaired concrete that is in desperate need of improvement.The air temperature is 97 degrees F, the concrete arrives late and it turns out it’s a hot load. A set retarder is added, which only makes matters worse. The concrete now sits for eight hours before you can do anything with it. Now what?

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Harnessing the Advantages of Your Small Company

A set of binoculars rests on a ledge at sunset.A leader with a vision and a visionary leader are not the same. It is not enough to simply have a vision and convey the vision to a group of people. You must be emotionally intelligent to understand how to emotionally convey a vision.

Small companiess are better equipped to be successful in this way and its time to harness it.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

Building Relationships with Architects

Building relationships with architects in the construction industryAn underutilized opportunity for potentially creating more jobs and visibility for your company exists within the design community. Architects and landscape architects are key members of the project team for commercial and high-end residential installations.

When and How to Expand Your Concrete Contracting Business

Looking at a bridge from the under side imagining how to grow your concrete contracting business.Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.

Decorative Concrete Hall of Fame 2016

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection.

The Pros and Cons of Taking On Military Concrete Polishing Projects

AAFES (Army & Air Force Exchange Service) showcases polished concrete projects in many of its stores up to 150,000 square feet.

As a polishing consultant I get to wear several different hats, but by far the largest amount of my time is spent managing polished concrete programs for retailers. Polished concrete is an aesthetically beautiful and valuable flooring solution, but it is fairly specialized.

Data Loggers Available to Track Relative Humidity and Temperature

Both data loggers use Bluetooth technology and an app that works with Apple or Android smart devices.In an effort to help contractors resolve moisture-related problems in concrete, Wagner Meters and Tramex are introducing new monitoring devices to track and document relative humidity and temperatures at a job site.

Transitioning Your Concrete Business into Pool Construction

Pouring concrete pool decksThe success of your decorative concrete future hinges on one word: anticipation. The ability to anticipate where to find the potential buyers of services over the next year or two is one few professionals even consider.

Processes that Ensure Quality Work Are Needed Now More Than Ever

Four stars on a concrete background.The lack of communication between owners and designers at the top of the building process and the workers at the production end, as well as the training needed for a seamless transition from client's conception to finished project can create a dysfunction in the industry that is in desperate need of fixing.

Website Considerations for the Decorative Concrete Professional

How to make a better websiteWebsites have changed the relationships between businesses and customers. Having an attractive, purposeful and convenient website can make or break a company. A website is particularly useful for a decorative concrete artisan, because it allows you to visually showcase your work, publish testimonials and be easily found by potential customers.

Solar Film Affixed to Concrete in Europe

solar film on concreteEurope's first solar concrete wall appears at Reckli's headquarter in Herne, Germany. The structure's smart facade combines various concrete structures and a solar energy generating film.

PCA says U.S. cement consumption increased in 2013
How to Use Samples, Mock-ups and Models to Your Best Advantage

Creating models of concrete jobs - Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Niche Markets Help Keep the Recession in Check

Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.

Press Releases Still Relevant Marketing Strategy

The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.

Managing Your Decorative Concrete Business for Profit

Manage Your Decorative Concrete Business for ProfitBy my estimation, nearly 80 percent of all decorative concrete businesses fail to reach full earning potential, thanks to some form of mismanagement. Don’t feel bad. This percentage elevates when we combine all other construction trades into the equation.

Harness the Power of an Effective E-newsletter

harness the power of an effective newsletterWhen it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

Define Your Decorative Concrete Business Goals for 2015

Polished Concrete Archery Range - Concrete Decor MagazineMany experts believe the decorative concrete industry will experience large amounts of growth in 2015. That will come from new products and techniques, and a growing awareness of the versatility of decorative concrete.

Six Issues to Keep in Mind When Working with Decorative Concrete Abroad

John Anderson in a tank top using a power trowel on a concrete slab abroad.The cultural practices and business models from country to country are unique in every way possible: techniques, materials, tools and construction practice regulations.

Concrete Contractor's Guide to Getting Paid

Concrete worker with a hardhatNot getting paid is every contractor’s worst nightmare and there are plenty of reasons why some clients fail to pay. Whatever the reasons may be, it’s important that you take the right steps to exercise your right to get paid. Here are some ways you can ensure that you get paid on time and in full.

  Advertisements











Top