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Vol. 1 No. 2 - Summer 2001

Sales and Marketing Techniques for Decorative Concrete Contractors

Contractor talking with customer about his decorative concrete product and why he should choose his method. Sales and Marketing your services is essential.Learning the necessary skills required for this type of concrete work produces high-quality results! Concrete Decor shares some. It’s one of the truest and simplest maxims in the world of business: You won’t be successful if people don’t know about you.

By Bruce Hackett and Lindy Ausburne
June 1, 2001
Using Concrete Texture Skins to Increase Your Profit

Textured concrete mimics the look of the real stone on the edge of a concrete path. The green fern enhances the two tone brown of the walkway.Planned carefully, skins will make your job a distinguished work of art. New-and profitable-tricks can be learned by old dogs, including concrete and contractors. Texture skins and color release chemicals are changing the look of concrete.

By Dave Cagle
July 2, 2001
Concrete Stains, Let Good Looks Shine Through

Staining concrete doesn't deliver a specific color because it is a reactionary process with the concrete. Beautiful multi-color stained concrete floor in a shopping mall.A painted concrete surface is just that — an opaque painted surface. Staining doesn’t deliver a specific color because it is a reactionary process. The concrete itself actually gives you the final look. Depending on how old the concrete is and the condition it is in when you start out can make a lot of difference.

By Robin Suttell
July 3, 2001
Stop Concrete Moisture Problems and Concrete Color Problems

Decorative concrete used in an outdoor theme park like setting. Densifiers helped keep staining substances from penetrating the concrete.Densifier stops the deterioration and improves the integrity of the concrete. For new concrete, it is used as a cure. For older concrete, it can be used as a "densifying" sealer under the decorative overlayment.

By Robin Suttell
July 3, 2001
Ron Garamendi of Las Vegas, Nevada, Performs Magic with Concrete

Magical stained concrete in Las Vegas transforms many spaces.In Las Vegas the tendency might be to look up at all the bright lights. But if that's all you do, you're likely to miss some exceptional magic right under your feet. In the glitzy theme world of Las Vegas, concrete is everywhere.

By Susan M. Brimo-Cox
July 5, 2001
Manufacturer Profile: L. M. Scofield Co.

LM Scofield produces specialized decorative concrete products as seen here a fern leaf imprint in concrete.The recognition of the name L. M. Scofield comes from more than 85 years in the industry, creating high standards for products that form a virtually unlimited menu for coloring and texturing concrete.

June 1, 2001
American Society of Concrete Contractors (ASCC)

ASCC/DCC logoOnce the general public realized there could be more to concrete than broom finishes and exposed aggregate, they wanted it; contractors and suppliers hurried to meet the demand.

July 6, 2001
Never Neglect Personal Safety Gear on a Concrete Construction Job Site

Personal protection importance from silica dust on a concrete construction job site. Photo courtesy of @thepinktoxinsThe concrete has cured for at least 28 days, the surface has been cleaned thoroughly, and the contractor is ready to start applying the acid stain. Or, is he? Did he prepare to do the job safely? Is he wearing the proper personal protection?

By Tammy Fulton
July 8, 2001
Water Repellent Concrete Sealer & Stain

Enliven Exterior concrete with brilliant color and lasting protection.Enliven exterior concrete with brilliant color and lasting protection with Acryl Pen, a premier stain and sealer for broom-finished or textured concrete.

June 1, 2001
Reinforced Filament Scoring Tape for Concrete

Scoring tape for cutting into concrete, easily identifies where you need to cut for a flawless finish.Unlike a chalk line, the tape always provides a visible line to follow. Scoring tape extends between two points and adhere's firmly to the surface. Once the tape is in place, simply following the black line with the saw to produce a clean, straight line.

July 12, 2001
How to use Color Hardeners for Coloring Concrete

Color hardeners for concrete enhance overall aesthetics.Use of various colors produce a more two dimensional (or realistic) look. They help to blend concrete to the environment or distinguish it from other construction materials.

July 13, 2001
Stamping Concrete Tips & Tricks

Stamping concrete is a process of stretching the surface of the hardening concrete to create a unique pattern.Stamping concrete is a process of stretching the surface of the hardening concrete to create a unique indented pattern/texture on an otherwise flat surface.

July 13, 2001
Using Rebar to Prevent Corner Cracks in Concrete

Placing two pieces of re-bar into freshly poured concrete in areas that are known to crack.Do you know how to prevent concrete cracks in the corners of a fresh pour? Doug Bannister has a tip that just might make your day.

July 14, 2001
Deeply Penetrating Pigment Water Repellent Sealer / Stain - Acryl Pen

Acryl-Pen is a deeply penetrating, pigmented water repellent sealer/stain designed for both interior and exterior horizontal concrete and masonry surfaces. Shown in Amber.Surfaces are protected from discoloration caused by air pollution and the damage caused by freeze-thaw cycles, carbonation, graffiti, and pedestrian and vehicular-borne substances.

July 15, 2001
Overlapping Concrete Texture Skins Produces that Natural Look

Concrete Seamless Stamp Mat - Italian Marble from Expressions Ltd. imitate the irregular patterns of real stone.Producing concrete that mimics natural stones is art in a cementatious medium and overlapping texture skins is one of the crucial techniques. Completely counter to the precise alignment of stamps, skins must be placed randomly so their impressions imitate the irregular looks of natural stone materials.

By Dave Cagle
July 16, 2001