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Laticrete celebrates 60 years of building chemistry at Surfaces

Laticrete, a global manufacturer and leader of premium installation and finishing systems for the building industry, today announced its 60th anniversary celebration will take place at the Surfaces Conference at Mandalay Bay Resort in Las Vegas from January 20-22. The theme of the celebration is “60 Years of Building Chemistry,” which recognizes its significant products and relationships the company has built over the last 60 years.

To celebrate this important milestone, Laticrete will host a happy hour in its booth (#4523) at Surfaces from 3:00 PM to 5:00 PM on Thursday January 21. The happy hour is open to all Surfaces attendees.

Sixty years ago, Dr. Henry M. Rothberg’s pioneering work in the field of chemical engineering revolutionized installation techniques for the setting of ceramic tile and stone by the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone.

From its earliest days, Laticrete was founded on the importance of building a chemistry of trust with its customers and partners. Providing industry-leading technical and customer support has been a critical element of the success Laticrete has experienced.

“The company was founded on product innovation, coupled with tremendous chemistry with our customers,” said David Rothberg, CEO of Laticrete. “We are incredibly grateful for that legacy and the relationship with our customers.”

Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the Laticrete Supercap System. For nearly 60 years, Laticrete has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. Laticrete methods, materials and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low-VOC and sustainable products, Laticrete products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.

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